KIA ‘Lightning Bugs’

The 2023 KIA Sportage campaign, follows the story of a lonely firefly, which observes a murmuration of starlings with envy. Noticing the distinctive lights of the Kia Sportage, the firefly gives chase, joined eventually by a host of friends the firefly didn’t know it had. Responsible for rnd and various flocking/murmuration setups of the fireflies. Freelance work for the fantastic people at Glassworks.